My life is now a curious mix of deeply rigorous academic study and a never-ending popping up at different London spots in the choc van. The two could seem far removed from each other but what I love is how well they feed into one another.
Studying cities is what my Msc is all about - how we all negotiate and interpret our urban space, despite of/because of our apparent differences and how we claim ownership of those spaces and through doing so help contribute to the health and well-being of the city.
I love that Choc Star takes me here:Choc Star + friends were invited to trade in the Jubilee Gardens as part of the Thames Festival in September. It was a great opportunity to show off eat.st's wares in one spot - a whole strip of high-energy, high-quality, flavour and personality driven food stalls/vans lined up, shimmering.
And here:
The '80s style Fashion Fete at Covent Garden found us back on familiar territory - except with a doggy catwalk show. And an Anna Wintour coconut shy opportunity.
Oh, and with us serving Elvis Sundaes (choc ice cream, vanilla ice cream, brownie bites, banana, hot fudge sauce, salted peanuts and gold dust). Here's one happy partaker:Then there was the Warwick Wingding. This is an interesting one. Over in Peckham there's a whole scene going on. People tend to think of Peckham as crawling with miscreants where every step is a run of the gauntlet through gnarled chicken bones and eyeballing pitballs. But what about the quaint village life that exists alongside it?
A whole community of arty folk keep the area around Warwick Gardens ticking along with a real homespun, homemade, DIY kind of lilt. Every year they hold the Wingding for the people of the area to come and sell their creations, listen to local musicians, eat well, dance, drink and so on. I was lucky enough to be invited, despite the SW9 postcode. Everyone was extremely friendly, interesting and interested. I just felt a bit sad for the small number of quite-clearly-not-part-of-the-scene kids who strayed over for an ice cream, £1 coins clasped in their mitts, and looking nervous and like real fish out of water amidst all the folksy reverie.
There was nothing stopping these two though - all the way from Canada they came (they said) to visit us!Back on the Southbank for the Real Food Festival market. I love seeing our vehicles nestled in amongst all those clean lines and imposing edifices.
Down at the Deptford Project for a food night with The Meatwagon. This bloke turned up and started asking me lots of questions...
We bonded over the fact that one of my old friends had her first ever snog with him in a bus stop in Essex.
Then the Towpath event took on a further lease of life as we staged a two day event down by the river there - all in aid of War Child and brimming with East Londoners all looking for a bit of edge to their outdoor dining that weekend.
More of these to come as the Waterways people are excited by the possibilities that putting on events like these - self-organised, grass-roots, fabulous food, nice music, better vibes - can create. And what a wonderful opportunity to re-animate the dead zones of the canal in this way - the place was heaving! (Not in this pic - this was early).
I loved this Mad Max themed party we catered for in an old warehouse in Battersea the other day. The costumes were outrageous - but this guy trumped them all for all round squishability (little smorgasbord of choc treats for his table):And this dude did stunts that were eye-popping:
And then there was Brent Cross. Britain's first stand-alone shopping mall - a 1970s powerhouse of hardcore consumerism. Despite seeming a little dated and past its best now, its postcode guarantees a huge number of avid, high-spending shoppers every week.
The Centre decided that the recent interest in curbside eating should be realised in their carpark every month in the form of a mini-food festival.I actually loved being there and think it looked great. Not only our strip - which included eat.st stalwarts Churros Brothers, Brewed Boy, Healthy Yummies, The Meatwagon, Bhangra Burger and Ca Phe VN - but the contrast of that bleak, almost Brutalist facade as a backdrop to the informal, quirky arrangement of food traders who couldn't be further from your typical Nandos-fest usually associated with the mall experience.
This could have potential for real growth but it's going to require a bit of a re-think on many matters - not least of which being, how do you divert indoor mall mentality to outdoor ad-hoc style street food eating?
The good news is that pondering exactly these kinds of questions is all good for my course. Now I just have to remember how to write an essay...
Monday, 1 November 2010
Here and There
Friday, 10 September 2010
Thames Festival this Weekend!

This year the Thames Festival have been really keen to make collectives a key part of its trader presence. The idea being that if groups of like minded operations can come together to double up on deliveries, space, power, etc, then there is an overall reduction in the environmental and administerial burden on the Southbank - along whose shores will gather hundreds of different stalls for the coming weekend.
We at eat.st were thrilled to be given our first official opportunity to gather together in one spot and do what we do as a group. It's a rare thing to be working with such progressively minded events organisers as well - and we have the super-conscientious market trading stalwart Barny Copford and his team to thank for this.
eat.st have been allocated the most incredible pitch - right in the middle of Jubilee Gardens, under the London Eye. Together with Choc Star will be some of our crew favourites: Bhangra Burger, The Everybody Love Love Express, Eggonomics, Churros Brothers, Spinach & Agushi, Bean & Gone coffee and the new Jamon Jamon off-shoot - slinging hot, buttery garlic bread.
Looking forward to seeing you down there!
Thursday, 1 July 2010
Summer slinging
The summer has been going by in a haze. What a great one we've been having. Jimmy's been getting stuck into some new places and befriending lots of new people as ever - and really shaping up pretty well for someone of his age.
I discovered recently that I have been accepted on a Masters course at UCL - an Msc in Urban Studies - and I am beyond excited at the prospect of getting my brain cranked up again. So, this summer marks the last one of things being as they were. After this year, who knows? Choc Star will most definitely continue but my role in it won't be as hands-on.
So I'm enjoying every event with Jimmy - and delighting in the excitement I still feel when hitting the road, bound for somewhere I've never been before...In May we went to Letchworth Garden City for its first food festival. I was totally rivetted by this place - Britain's original Garden City and in possession of it's first roundabout (built in 1903). The whole town had a really extraordinary atmosphere: heavy duty, high-design suburbia with a touch of the Legoland about it.
Punters in Letchworth = all incredibly friendly and easy-going. Must be the Quaker influence.Prime example = this couple. I marveled at her very ostentatious necklace and she tried to insist that I should keep it. Too much! Then they went on to divulge the secrets of her current husband having snatched her away from her original husband. They looked utterly delighted that things had all worked out for the best and really tucked into those Choc Star treats.
My pal and fellow eat.st founder Giles brought along Mary, his caravan of joy. While we all roasted in the upper 20 degree heat, Giles stood over a pulsing pot of games stew - chunks ahoy of rabbit, pigeon, guinea fowl, quail and venison. Next on his agenda is to incorporate some Suffolk squirrels into the equation.
The County Arms in Wandsworth booked us to be part of their re-launch at the end of May. Along with Morris dancers, face painters, jugglers and other such pageantry, we served the pub's patrons with as much sweetness and joy as they could cope with. Great burgers too...
...Although not quite as special as Yianni's. We finally got to go side-by-side again - this time outside the independently run Red Lion & Sun up in Highgate. Joder! I felt like I was crawling up out of the Brixton swamplands and onto a great precipitous ledge. Felt like another city altogether.
No sooner had I arrived than I was met with a series of food ramblers. People who love food so much that they will hunt high and low for the best on offer - no matter how far or out of the way. I was impressed by the dedication of some of them and did my best to answer all the very detailed questions about sourcing and ingredients and baking methods.
The Meatwagon delivered great juicy American style burgers (never had one in this country that tastes quite so much like the ultimate one I ate in a Wyoming roadhouse several moons ago), and we provided the sweetness.
I drove home that night (getting massively lost in Camden as ever), marveling at the pull of the informal/transitory food offering. We need more of this cutting out the middle man type trading.Mid June found us back at the Teen-age Cancer Trust area of the Marylebone Street Fair. Loads of great people stopped by for milkshakes and chats - including this family, the man of which was one of my first ever customers when I used to take the van to Portobello Market.
He turns up occasionally and makes all the necessary 'ooh' and 'ahhh' type noises.
I have to include a pic of this lot because they were so rowdy and wild. I love kids like that - roamers, tree-climbers, camp-makers, scuffed knee-ers. One of them was called 'Mushroom'. Priceless.
And then came Winterwell....a magical micro-machine of a festival in a valley in Gloucestershire. The theme for fancy dress (because there's always a theme for fancy dress) was The Complete Works of Roald Dahl. Well blow me down, if the place wasn't run amok by a sea of Oompah-Loompahs, Fantastic Mr Foxes, Willy Wonkas and even a Snozzcumber (who revealed to me during an intimate moment at the choc counter, that his shins had had to be dressed by the St John's Ambulance for custume chafing).
But my very favourite costume of all came courtesy of this dude. Whilst other would-be Hungry Crocodiles lagged around in matted old costume cupboard type affairs, this guy went above and beyond and made the thing himself. I told him, listen, you and Jean Paul Gaultier should hook up - this lime green PVC thing is all that. I was crazy for that guy and his costume and I didn't care who knew.Meanwhile one of my little helpers turned up for her shift as a Giant Peach. We never lost her again for the whole night.
Later on that week I returned to almost the very same spot for the OnForm bi-annual sculpture exhibition at Asthall Manor. It was an idyllic setting, marred only slightly by my having to listen to the England-Algeria game on a wind-up radio that kept needing re-booting.
Back on the road to Essex after that for the Colchester Food & Drink festival in ancient old Castle Park. I used to knock around in that park as a teen-ager. I probably slept the night there on the odd occasion when I knew not where I was or how I came to be. It felt great to be back there - almost like a county show, complete with Suffolk Punches, donkey rides and a flower competition.
This lot were eating for seven...
And I had a great little helper with me but she did try and eat her way through the profits somewhat. I'm looking forward to when my god-daughter Zahara can actually drive the thing.The following week we returned to the Southbank for the first of the Real Food Festival monthly markets. It felt like coming home and the sun poured its sugar on us all weekend.
Favourite customers of the event was this Christopher Wallace fan and his reluctant sidekick. There's Biggie on his T-shirt. He got very excited when I told him my sitting-on-Biggie's-stoop story. Then I cranked up Playas Anthem and he fairly skipped off back into the throng.
Monday, 17 May 2010
Time Flew!
Hello y'all! Greetings from the midst of a rather interesting and experimental epoch in the Choc Star experience: Brighton Fringe Festival....
For almost three weeks Jimmy will have been parked up in the central concourse of the town's marvelous one-way system as part of the Free Range event.A massive red and blue dome rises up in the midst of this micro festival within a festival and puts on wonderful performances every night. The highlight so far has been the physics-defying kids from Circolombia. Pure magic. If you're anywhere nearby in the next few days you must witness this!
Other fun times - both in and out of the van - have been found at...
The Kingston Food Festival.I feel a little bit in love with Suburbia that weekend.
The brilliant Food Junctions. UCL have collaborated with local food adventurers to pull together this event in the rambling and off-piste location of Camley Street Natural Park.
I was asked to go along and give a tasting and you can imagine my delight when I was offered up this teepee as the possible location.That's it! I squealed, and then set about transforming it into a little chocolate den (no pics, sorry - I got mobbed!)
There have been a lot of chocolate tastings at schools lately too. The local press even came along to the last one in Kent to take pics of the excited kids. (If I ever figure out how to post a scan on here I'll insert it toutes suite). I love going to primary schools and showing everyone the cocoa love - it's a whole fresh sheet upon which to lay down the stories and magic of chocolate for curious minds.And this wedding last week was fun - a Scottish knees-up right in the heart of Dulwich. God, talk about a sure-fire way of ensuring everyone has a damn good time. I LOVE all that prancing around and getting out of breath and being spun around and it certainly worked up their appetites...
New sweet encounters also have been fun. A visit to Hawksmoor for their legendary burger was given a dash of extra pleasure by a scoop of their Cornflake ice cream for pudding. It was delicious - like crushed up Crunchy Nut Cornflakes in the most purely churned vanilla ice cream. It actually reminded me a bit of those crazy ice-creamists at Momofuku Milk Bar.Then, while doing some pavement pounding in Hackney the other day, I finally got to see my friend Claire's new bakery. After almost five years as the most popular cake stall on Broadway Market, Violet has now added a bricks and mortar string to its bow.
It's so great to see someone with Claire's taste transform an old building and offer up a spot that you just don't see in this country very often. Very Bay Area with an E8 twist.
Now can we start seeing some more of this please? I have a patio that needs inhabiting...
Wednesday, 9 September 2009
Ludlow - I'm bracing myself
Apparently it gets absolutely manic so I've been getting in training and am currently surrounded by all things choc as I attempt to prep for the Big One.
Choc Star will be parked up outside the Castle for the whole weekend. On the menu will be choc ice creams, hot chocolates, darkest oloroso truffs, frozen choc-dipped nanas, brownie fudge sundaes...and maybe a few iced choc martini shots if we can get away with it.
Can't wait to start inhaling that sweet Shropshire air...
Wednesday, 5 August 2009
Childrens Festival in sunny Suffolk
Sorry for the lack of updates - I've been tent-bound and festi-focussed. But, lots of pics coming soon....just nipping off to Paris for a writing course, am so excited - roll on the pre-EuroStar champers at St. Pancras!
Back next week where Jimmy will be doing his thing at the Bury St Edmunds and Haverhill Childrens Festival - 11th & 12th August.
If you're anywhere near then come on over - it'll be a veritable smorgasbord of entertainment.
Thursday, 30 July 2009
Standon Calling
Wild woman from the bog - Molly, my Millais-esque assistant. Actually she was supposed to be from outer space.This was more Galactic....
While this was plain greedy.
Yeah, who knew, right?
Scary.
Adorable.
Marvelous vistas.
Lovebox
Lovebox was an odd one for me - a festival in London but without camping. Kinda weird heading home each night when the urge was to seek out some kind of tent situation. I suppose I could've stayed in a tent if I'd really wanted to but, speaking truthfully, I'm just not that into it.
We loved seeing Florence and the Machine and Madness - and good to catch up with lots of long lost Brick Lane era Choc Star alumni. Plus I had a great crew of helpers and the sun (mainly) shone!
